As Director of Content Strategy, Amber seeks to create intuitive and empowering Library experiences in online and offline environments. Working closely with the Communications and UX teams, Amber constructs and implements information architecture through navigation, site content, and back-end CMS architecture. 

Amber seeks to empower Library content creators to deploy engaging and helpful material to the web, and works to meet user goals and promote Library identity through various promotional outlets like digital signage, the Library news blog, and social media.